Locksmith marketing claims: what they really mean

Locksmith ads are full of big promises. Here is how to look past the slogans and judge whether a company is genuinely local, fairly priced and qualified.

Illustration for the article “Locksmith marketing claims: what they really mean”

Promises about arrival times

A specific arrival promise sounds reassuring, but no one can control traffic or know exactly where every technician will be. A trustworthy locksmith gives you a realistic estimate based on where their people are right now and calls if it changes.

Very low advertised prices

An unusually low price quoted for a lockout can turn into a much bigger bill on site once "extras" are added. Ask for the full expected price, including any service call fee, before anyone sets off. If the on-site price is very different, you can say no.

Superlatives and ratings

Words like "top-rated" and "number one" are easy to write and hard to check. Look instead for reviews on independent platforms that mention specific jobs and staff, and for a business name and phone number that match across the web.

Licensing

In California, locksmith companies must be licensed by the Bureau of Security and Investigative Services, and you can check a license number on the state's website. Ask for the number and confirm it before work begins.

Five questions to ask on the phone

  1. What is your company's legal name and where are you based?

  2. What is the total expected price, including any call-out fee?

  3. What is your license number?

  4. Will you need to drill the lock, and why?

  5. Which payment methods do you accept, and will I get a receipt?

We are happy to answer all of these. Read more about how we price jobs or contact us with questions.

Locked out or need a new key?

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